기술 발전으로 가상 스포츠 시장이 크게 성장, 2033년까지 728억 달러 규모 전망

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기술 발전으로 가상 스포츠 시장이 크게 성장, 2033년까지 728억 달러 규모 전망

제공: Market.us
2025년 2월 19일, 12:13 GMT

가상 스포츠 시장 개요

글로벌 가상 스포츠 시장은 2023년 158억 달러에서 2033년까지 728억 달러로 성장할 것으로 예상되며, 예측 기간 동안 연평균 성장률(CAGR) 16.48%를 기록할 전망입니다.

가상 스포츠는 디지털 기술을 활용해 실제 스포츠 이벤트와 경기를 컴퓨터 알고리즘을 통해 시뮬레이션하는 방식으로 운영되며, 공정하고 예측 불가능한 결과를 제공합니다. 이 산업은 디지털 엔터테인먼트 및 온라인 게임 산업과 밀접하게 연결되어 있으며, 신체적 제한 없이 스포츠의 짜릿함을 경험할 수 있도록 합니다.


시장 성장 요인

가상 스포츠 시장의 성장은 5G 통합과 같은 기술 발전과 밀접한 관련이 있습니다. 5G 기술은 스트리밍 기능을 향상시키고 실시간 스트리밍 용량을 25% 이상 증가시켜 사용자 참여도를 크게 높일 것으로 예상됩니다.

  • 2023년 솔루션 부문은 86% 이상의 시장 점유율을 차지하며, 고급 게임 기술을 활용한 정교한 가상 스포츠 경험에 대한 수요 증가가 주요 성장 요인입니다.
  • 가장 인기 있는 게임은 축구로, 27% 이상의 시장 점유율을 기록했습니다. 전 세계적인 인기를 바탕으로 실제 경기와 유사한 시뮬레이션이 가능하기 때문입니다.
  • 연령대별로는 21~34세 그룹이 42%를 차지하며, 디지털 친숙도와 게임 및 베팅에 대한 높은 관심이 시장 성장에 중요한 역할을 하고 있습니다.
  • 북미 지역은 28% 이상의 시장 점유율을 기록하며, 강력한 스포츠 문화와 첨단 기술 발전이 시장 성장을 견인하고 있습니다.


시장 분석

구성 요소별 분석

  • 솔루션 부문: 86% 이상 점유율을 기록하며, 몰입감 높은 현실적인 게임 경험에 대한 수요 증가로 인해 시장을 주도하고 있습니다.

게임별 분석

  • 축구: 27% 이상의 점유율을 차지하며, 실제 경기와 유사한 인터랙티브한 경험을 제공하는 고급 그래픽과 라이선스 계약이 성장 요인입니다.
  • 다른 인기 게임:
    • 레이싱
    • 골프
    • 농구
    • 크리켓
    • 스키
    • 테니스
    • MMA(종합격투기)

연령대별 분석

  • 21~34세 연령층이 42% 점유율을 차지하며, 디지털 친숙도가 높고 인터랙티브 엔터테인먼트에 대한 관심이 시장 성장을 이끌고 있습니다.


시장 성장 요인 및 도전 과제

✅ 성장 요인

  • 고급 그래픽과 알고리즘을 통한 현실적인 게임 경험 제공
  • e스포츠 및 온라인 게임과의 융합
  • 5G 및 클라우드 게이밍 기술 발전

❌ 제약 요인

  • 규제 환경이 복잡하여 시장 확장에 어려움 발생

⚠ 도전 과제

  • 지속적인 기술 혁신 필요
  • 비용 대비 효과적인 사용자 경험 제공

💡 기회 요소

  • 아시아 및 라틴 아메리카와 같은 신흥 시장 확대
  • 지역별 맞춤형 콘텐츠 개발

👉 풀 리포트 독점 할인 제공: 구매 링크

지역별 시장 분석

🌎 북미 지역

  • 강력한 스포츠 문화 및 그래픽 기술 발전
  • 온라인 베팅 산업과의 시너지 효과

🌍 유럽 지역

  • 축구를 중심으로 한 높은 참여율

주요 기업 분석

🏆 시장 선도 기업

  • 2K Sports
  • Activision Blizzard
  • Big Ant Studios
  • Codemasters
  • EA Sports
  • Konami
  • Nintendo
  • SEGA

🚀 최근 주요 개발 사항

  • 2023년 6월, Big Ant Studios가 크리켓 호주(Cricket Australia)와 파트너십을 체결하여 공식 라이선스 크리켓 게임을 개발
  • Codemasters가 Slightly Mad Studios를 인수하여 레이싱 게임 포트폴리오 확장


[출처] https://www.einnews.com/pr_news/787333626/virtual-sports-market-grows-significantly-as-tech-improves-value-expected-to-reach-usd-72-8-billion-by-2033


Virtual Sports Market Grows Significantly as Tech Improves Value Expected to Reach USD 72.8 billion by 2033


News Provided By
Market.usFebruary 19, 2025, 12:13 GMT

     

Virtual Sports Market Size

Virtual Sports Market Size

Virtual Sports Market Share

Virtual Sports Market Share

Virtual Sports Market Region

Virtual Sports Market Region

In 2023, North America held a dominant market position in the virtual sports market, capturing more than a 28% share...


In 2023, the Solutions segment held a dominant market position, capturing over 86% share...”
— Tajammul Pangarkar

NEW YORK, NY, UNITED STATES, February 19, 2025 /EINPresswire.com/ -- The Global Virtual Sports Market is projected to expand significantly, with its value expected to reach USD 72.8 billion by 2033 from USD 15.8 billion in 2023, growing at a CAGR of 16.48% during the forecast period. Virtual sports, leveraging digital technologies, simulate real sports events and competitions through computer algorithms, offering fair and unpredictable outcomes. This sector thrives within digital entertainment and online gaming industries, providing experiences that capture the thrill of sports without physical limitations.


The growth of the virtual sports market is closely linked to technological advancements, particularly the integration of 5G, which is expected to enhance streaming capabilities and increase live streaming capacity by over 25%, significantly driving user engagement. In 2023, the Solutions segment led the market, capturing over 86% of the share, driven by the growing demand for sophisticated virtual sports experiences powered by advanced gaming technology.


Football emerged as the dominant game segment, holding more than 27% of the market share, thanks to its global popularity and the ability of virtual simulations to authentically replicate real-world matches. The age group of 21 to 34 years represents more than 42% of the market, reflecting the digital savviness and gaming enthusiasm of this demographic. North America accounted for over 28% of the market share in 2023, bolstered by its strong sports culture and cutting-edge technological developments.


Component Analysis


The Solutions segment leads with over 86% share due to the rising demand for immersive and realistic gaming experiences, facilitated by advancements in technology. These solutions offer simulations of various sports such as football, racing, and more, enhancing user engagement through high-quality graphics and interactive platforms.


Game Analysis


Football holds a dominant market position with over 27% share in the virtual sports market, attributed to its global popularity and enhanced virtual simulations that offer realistic, interactive experiences akin to live sports events. This segment benefits from advanced graphics and licensing agreements, providing authentic and immersive gameplay experiences.


Key Market Segments


By Component

Solutions

Services


By Game

Football

Racing

Golf

Basketball

Cricket

Skiing

Tennis

MMA

Others


By Age Group

Below 21 Years

21 to 34 Years

35 to 54 Years

55 Years and Above


Age Group Analysis


The 21 to 34 years segment dominates with a 42% share, attributed to high digital literacy and passion for interactive entertainment. This demographic is integral to the market's growth, driven by their engagement with virtual sports as both a gaming and betting pastime.


Drivers, Restraints, Challenges, and Opportunities


Drivers: Technological advancements in gaming graphics and algorithms boost the realism and appeal of virtual sports, enhancing audience engagement.


Restraints: Navigating complex regulatory environments poses significant challenges, impacting market expansion and increasing operational burdens.


Challenges: Sustaining user engagement requires continuous innovation and improvement in user experience, balancing cost and technological advancements.


Opportunities: Expanding into emerging markets such as Asia and Latin America presents significant growth prospects. Tailoring content to local preferences and leveraging digital platforms can capture new audiences.


Regional Analysis


North America leads the market with significant contributions from an established sports culture and advancements in graphics and animation technologies. The synergy between virtual sports and online gambling platforms propels growth. Europe follows with strong participation, driven by popular sports like football and favorable adoption rates.


Key Players Analysis


Notable companies include 2K Sports, EA Sports, Activision Blizzard, and others, contributing to the market's growth through dynamic content and technological innovation. Companies like Codemasters and Milestone specialize in racing simulations, while EA Sports leads with its expansive sports simulation offerings.


Top Market Leaders


2K Sports

Activision Blizzard

Big Ant Studios

Codemasters

Cyanide Studio

Dovetail Games

EA Sports

HB Studios

Konami

Milestone S.r.l.

Netmarble

Nintendo

Square Enix

SEGA

Other key players


Recent Developments

Big Ant Studios partnered with Cricket Australia in June 2023 to develop officially licensed cricket video games.

Codemasters expanded its virtual sports portfolio by acquiring Slightly Mad Studios, enhancing its racing game offerings.


Conclusion


The Virtual Sports Market is set for robust growth, powered by technological advancements and strategic market expansions. With increasing demand for realistic and engaging experiences, coupled with regulatory challenges, stakeholders are poised to harness innovation to meet market needs and capitalize on emerging opportunities.


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